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Blending psychology and HCI to create experiences that connect people and brands across every touchpoint.

About

With over 14 years of experience in UX research and design, I bring a rare blend of psychology and human-computer interaction. My approach integrates user research, business process design, and strategy to uncover root causes, solve complex problems, and deliver holistic solutions that create impact.
 

A different approach

Driven by understanding

Grounded in evidence

Process  

APPROACH word written on wood block. APPROACH text on cement table for your desing, concep

Enhance UX & grow your brand

User experience doesn’t just shape revenue, it defines brand identity. My process uncovers opportunities to strengthen both, ensuring that usability, strategy, and business needs are always in balance.

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Read More
acronym hci (human-computer interaction) on a white background concept of technological un

Strategy built on research & clarity

A strong UX strategy creates intuitive,

cross-platform solutions that reduce risks and ensure clear communication across every touchpoint. Every decision begins with understanding, of both the user and the business.

Read more
Achieving exponential growth through digital transformation concept. Increasing arrow, the

Backed by data & human insight

97% of Americans own a mobile phone, and 85% own a smartphone. Reaching users starts where they are - informed by research and driven by data.

​

​

Read more
APPROACH word written on wood block. APPROACH text on cement table for your desing, concep

Enhance UX & grow your brand

User experience doesn’t just shape revenue, it defines brand identity. My process uncovers opportunities to strengthen both, ensuring that usability, strategy, and business needs are always in balance.

​

Read More
acronym hci (human-computer interaction) on a white background concept of technological un

Strategy built on research & clarity

A strong UX strategy creates intuitive,

cross-platform solutions that reduce risks and ensure clear communication across every touchpoint. Every decision begins with understanding, of both the user and the business.

Read more
Achieving exponential growth through digital transformation concept. Increasing arrow, the

Backed by data & human insight

97% of Americans own a mobile phone, and 85% own a smartphone. Reaching users starts where they are - informed by research and driven by data.

​

​

Read more
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Psychology. UX. Strategy.
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